Ericsson at LEAP 2023: Redefining Innovation with
the Second-Largest Stand at Saudi Arabia’s Premier Tech Event
Introduction
LEAP 2023, Riyadh's largest global tech conference, serves as a stage for trailblazing brands to showcase innovation, attract stakeholders, and drive digital transformation. Ericsson, a global leader in telecommunications, was determined to make a bold statement. The challenge? With over 900 exhibitors competing for attention, Ericsson needed an exhibit that embodied its pioneering role in 5G technology and digital innovation.
BrandBeast partnered with Ericsson to design, execute, and amplify its presence at the event. The result? A groundbreaking experience at the second-largest stand at LEAP 2023, capturing the attention of global decision-makers, industry leaders, and tech enthusiasts.
The Challenge
- Competing for Attention: LEAP 2023 featured a vast array of exhibitors, requiring Ericsson to stand out with a unique and impactful presence.
- Showcasing Complex Solutions: Communicating the value of advanced telecommunications solutions, including 5G and IoT, to a diverse audience.
- Maximizing ROI: Ensuring that the investment in the event generated tangible outcomes, from lead generation to enhanced brand equity.
BrandBeast’s Approach
1. Innovative Stand Design
- Conceptualized and delivered an aesthetically striking stand, strategically designed to reflect Ericsson’s leadership in 5G innovation and sustainable tech solutions.
- Integrated interactive zones for hands-on demonstrations of cutting-edge solutions, such as smart city applications, IoT integrations, and advanced connectivity platforms.
2. Engaging Storytelling
- Curated multi-sensory experiences at the stand, including immersive VR showcases and live demos, to captivate audiences and highlight real-world use cases of Ericsson’s technology.
- Developed targeted content highlighting Ericsson’s role in shaping Saudi Arabia’s Vision 2030 through telecommunications advancements.
3. Digital and On-Site Amplification
- Launched a strategic social media buzz campaign before and during the event, leveraging LinkedIn and Twitter to engage with industry professionals.
- Partnered with media outlets and tech influencers to spotlight Ericsson’s LEAP presence, extending visibility beyond the event.
4. Data-Driven Engagement
- Designed QR-enabled content, allowing attendees to access brochures, white papers, and videos directly from the stand.
- Tracked visitor interactions to build a database for post-event engagement, ensuring long-term ROI.
Results That Speak for Themselves
Ericsson’s participation at LEAP 2023 was a resounding success, delivering remarkable outcomes:
- Second-Largest Stand: Secured one of the most prominent spaces at LEAP, drawing thousands of visitors and making an indelible impression.
- 40% Increase in Qualified Leads: Generated a significant number of high-quality leads, with a substantial portion representing key decision-makers.
- 5 Million+ Online Impressions: The digital amplification campaign extended Ericsson’s event presence globally, reinforcing its position as a tech leader.
- Unmatched Audience Engagement: Over 8,000 visitors actively engaged with the stand’s interactive features, spending an average of 15 minutes exploring Ericsson’s solutions.
- Recognized as a Standout Exhibitor: Media and industry insiders lauded Ericsson for its innovative presentation and alignment with Saudi Vision 2030.
Why It Matters
This project highlights the importance of combining world-class event design, strategic storytelling, and digital amplification to make a lasting impact at high-stakes industry events. Ericsson not only showcased its solutions but also reinforced its role as a driving force in global telecommunications innovation.
Conclusion
For brands participating in events of LEAP’s scale, it’s essential to focus on creating a memorable and measurable experience. BrandBeast’s expertise in event marketing ensured that Ericsson’s participation at LEAP 2023 not only stood out but also delivered tangible business results and strengthened its brand equity.
