Prime & Feastables India Launch: Breaking
Records with Influencers, Celebrities, and Unmatched Social Buzz
Introduction
On November 10, 2024, Aitess Networks launched two global sensations in India: Prime Hydration Drinks and Feastables Chocolates, co-created by international icons MrBeast, Logan Paul, and KSI. The challenge? Capturing the attention of India’s dynamic market, engaging millions of potential customers, and delivering a launch worthy of its global reputation.
BrandBeast took charge of the digital operations, event execution, and social media buzz, creating an electrifying campaign that set new benchmarks in the Indian market.
The Challenge
- Fierce Market Competition: Launching Prime and Feastables in India’s highly competitive FMCG and beverage sectors, dominated by legacy brands.
- Diverse Target Audience: Engaging India’s vast consumer base, including Gen Z, millennials, and families, through high-impact marketing strategies.
- Event Management at Scale: Organizing a launch event that seamlessly integrated influencer marketing, celebrity appearances, and consumer engagement for over 18,000 attendees.
BrandBeast’s Approach
1. Strategic Influencer Collaboration
- Partnered with top-tier influencers and celebrities, including MrBeast, Logan Paul, KSI, and Bollywood A-listers, ensuring massive reach across social media platforms.
- Created tailored content campaigns, leveraging each influencer’s unique audience to maximize awareness and engagement.
2. Immersive Launch Event
- Organized a spectacular launch attended by over 5,000 guests, including families, young fans, and media personnel.
- Featured live performances, interactive zones, and product sampling to create a memorable experience that resonated with attendees.
3. Digital Marketing Mastery
- Devised a high-impact social media buzz campaign, including teaser videos, behind-the-scenes footage, and influencer shoutouts, generating unprecedented engagement.
- Optimized digital ads for search intent keywords such as “Best hydration drinks in India” and “Healthy chocolates,” driving organic and paid traffic to the brand’s online store.
4. On-Ground Execution Excellence
- Flawlessly managed event logistics, from celebrity coordination to crowd management, ensuring a seamless experience for all attendees.
- Incorporated QR code activations at the venue for instant product purchases, linking offline and online sales channels.
Results That Speak for Themselves
The Prime & Feastables launch redefined how brands make an entry into the Indian market:
- 18,000+ Total Attendees: The event attracted thousands of fans, media representatives, and industry leaders, solidifying Prime and Feastables as household names from day one.
- 1 Billion+ Impressions: The influencer-led social media campaign generated a staggering reach across platforms like Instagram, YouTube, and Twitter.
- 500% Traffic Increase: The campaign drove a massive surge in online store visits, leading to an immediate boost in product sales.
- High ROAS: The digital marketing campaign achieved the best Return on Ad Spend (ROAS) in its category, outperforming competitors by 3x.
- Top-Trending Hashtags: Keywords like #PrimeLaunchIndia and #FeastablesIndia dominated trending lists, ensuring visibility among India’s online audience.
Why It Matters
This launch exemplifies the power of combining celebrity partnerships, immersive events, and advanced digital marketing strategies to break through a crowded marketplace. BrandBeast’s expertise in managing high-stakes campaigns ensured that Prime and Feastables made an unforgettable debut in India.
Conclusion
When it comes to entering new markets, BrandBeast’s comprehensive approach to strategy, execution, and amplification ensures a brand’s success. The Prime & Feastables India launch stands as a testament to our ability to create memorable campaigns that deliver measurable results.
