Everyone talks about social media ads, influencers, and paid campaigns. But the real growth opportunities often lie in channels that most businesses undervalue WhatsApp and Email Marketing. In Saudi Arabia and the UAE, these two channels are not just alive: they’re thriving. When executed with bold, aggressive strategies, they deliver ROI that outperforms almost every other channel.
In the current digital world, companies are competing to capture the attention of consumers. As social platforms such as Instagram, TikTok, and YouTube dominate the marketing landscape, one may be tempted to believe that social media is the sole driver of growth. However, as flashy and impressive as these platforms are, two channels are underutilized, yet yield some of the most remarkable outcomes: WhatsApp Marketing and Email Marketing.
Email and WhatsApp may not be the most obvious pairing for channels. Yet, when strategically used in tandem, these two can completely reinvent how you approach customer communications.
These two platforms have stood the test of time, with email serving as the cornerstone of online communication and WhatsApp being the world’s most popular messaging application. They work well in modern times because of their capacity to break through the noise. Email offers tailored, measurable campaigns with up to 36 times the ROI for each dollar. WhatsApp has 2.7 billion global users and provides face-to-face and instant communication, with the ability to converse at open rates, which easily beats social media advertisements.
This is a golden opportunity for businesses across the GCC, especially in Riyadh, Dubai, and the rest of the Middle East. With an appropriate email marketing firm or email marketing services in Dubai, brands can leverage the immediacy of WhatsApp and the depth of email to achieve explosive growth. This blog will discuss why these channels are untapped powerhouses, how they can be leveraged strategically, and why this is the ideal time to adopt them.
Why Direct Channels Matter More Than Ever
- Ad Costs Are Rising – social media CPMs are skyrocketing.
- Organic Reach Is Dying – Platforms like Instagram and TikTok limit organic growth.
- Customers Want Personalization – WhatsApp and Email give you direct, personal, measurable connections.
WhatsApp Marketing: The Future of Direct Engagement
WhatsApp Marketing generates an immediate impact, whereas email marketing creates long-term trust. WhatsApp is the most popular messaging platform worldwide, with a monthly active user count exceeding 2.7 billion. WhatsApp is not just a communication app in markets like Dubai and Saudi Arabia; it is a way of life. How WhatsApp marketing is beneficial for businesses:
- It’s cost-effective: While the pricing for WhatsApp marketing campaigns is generally higher than that for email, WhatsApp is still significantly more budget-friendly when compared to its most common alternative—SMS.
- It’s engaging: WhatsApp is known for an impressive open rate of nearly 98%. That makes WhatsApp a perfect channel for delivering essential product updates or connecting with a user on a deeper level.
- It’s secure: WhatsApp’s end-to-end encryption ensures that only the sender and receiver can read the messages, making it one of the best options for delivering sensitive information, such as OTPs.
- It’s straightforward: Once contacted via WhatsApp, customers immediately have a reliable way to reach out to you with their requests or feedback, bypassing annoying chatbots or long hold times.
- It’s automated: Currently, WhatsApp Business allows you to integrate computerized greetings and quick replies. If you’re using WhatsApp with Pushwoosh, you don’t even need an app to get in touch with customers. If someone replies to your WhatsApp message, their response will appear in Pushwoosh, and you’ll be able to answer right there!
WhatsApp is the most widely used communication tool in the GCC. Businesses can use it for:
Customer Service – Instant responses build trust.
Lead Nurturing – Send offers, updates, and reminders directly.
Flash Campaigns – High open rates (90%+) outperforming email and social.
Email Marketing – The “Old Channel” That Still Works
Although Email Marketing is one of the oldest digital channels, it remains superior to the newer ones. Why? The ability of email to enable a business to own its audience without the vagaries of changing algorithms or the volatility of ad spend.
- ROI worth writing home about: According to industry standards, email marketing yields an average ROI of $36 for every dollar invested. It is cost-effective and can be scaled to a greater degree compared to any other channel.
- Scale segmentation and personalization: New tools enable you to segment lists by demographic, purchase history, or engagement behavior. Individualized subject lines, condition-specific offers, and automated series will ensure that customers receive content relevant to their needs.
- Trust & professionalism: Email remains a bit formal and a credible medium. For B2B brands, the primary channel of choice is managing leads and maintaining relationships with clients.
Email marketing delivers $42 ROI for every $1 spent. With AI-driven personalization, it’s stronger than ever. Businesses in KSA & UAE can use email to:
- Build loyalty with personalized campaigns.
- Nurture leads with automated flows.
- Convert abandoned carts into sales.
The main advantages of email marketing
- It’s Affordable: Email is among the most cost-effective marketing channels, which means you can achieve maximum results with a minimal investment. Email marketing platforms are readily available for as little as $13/mo.
- It’s simple: Setting up an automated email marketing campaign doesn’t require any coding or design skills while allowing for precise personalization and segmentation of your target audience.
- It’s cross-channel: Email integrates seamlessly with other channels, such as push notifications, in-app messages, or SMS.
- It’s universal: Everybody has an email address these days, which means that your customer base is not limited to any specific platform or region!
WhatsApp vs. Email – Which Is Better?
The truth? Both. WhatsApp wins for immediacy and engagement. Email wins for depth and automation. Together, they form a powerful growth engine.
The BrandBeast Approach
At BrandBeast, we design integrated funnels that combine WhatsApp + Email into a seamless customer journey. We use AI to personalize every interaction, ensuring explosive growth with measurable ROI.
Why BrandBeast Is Your AI-Powered Marketing Partner
At BrandBeast, we consider growth to be not only about being visible but memorable. As the top digital marketing firm in Saudi Arabia and the UAE, we specialize in transforming underutilized channels, such as Email Marketing and WhatsApp Marketing, into growth machines.
Our team not only runs campaigns but also develops end-to-end strategies that combine creativity, automation, and AI-based insights. Through effective knowledge of email marketing services in the Dubai market, we create campaigns that blend proper targeting, sound design, and storytelling. Our WhatsApp marketing apps will focus on the real-time connections that create authenticity and encourage conversions.
With over 1000 clients and having completed 880+ projects, we understand how to develop Gulf-specific and globally scalable campaigns. BrandBeast is the place where you can find the tools, strategies, and execution to make it work, whether you are a local startup seeking traction or an established brand looking to dominate your niche.
When you are willing to focus on the full capabilities of WhatsApp and email marketing, and combine AI to be even more impressive, BrandBeast is the choice that will make you not only compete but win.
Conclusion
Marketing is changing at a breakneck pace; however, sometimes the most significant potential can be discovered in places under the surface. Email Marketing and WhatsApp Marketing are not as trendy as TikTok ads or influencer campaigns, but they consistently guarantee unmatched ROI, interaction, and long-term retention.
Email is the foundation of business communication that can be scaled, and WhatsApp offers expediency and proximity. Together, they form a dynamic duo: an act that builds trust through storytelling and an act that inspires immediate action. For businesses in Dubai, Saudi Arabia, and the rest of the world, penetrating these untapped channels is no longer an option; it has become an obligation to drive their businesses to new heights.
Collaborating with professionals means that you are not only sending messages but building experiences. Your brand can tap into the potential of these tools by strategically and effectively using the right email marketing agency or specialized email marketing services in Dubai.
The point is obvious: the future of online development is in the brands that would combine the old and the new, the tested and the untested. WhatsApp and email are here to stay; it is time to utilize them to the maximum and make the most of the growth your business can have.
If you’re ignoring WhatsApp and Email, you’re leaving money on the table.
Work with BrandBeast to unlock the untapped potential of WhatsApp and Email Marketing in Saudi Arabia, UAE, and beyond. (Contact Us)
